Insights

What we see in the market.

Market insights on hospitality, tourism and hotel tech in Southeast Asia — direct from Bangkok.

"Southeast Asia hospitality insights, direct from the ground. We write about what we observe on the ground — market developments, what actually works for European hospitality companies, and what doesn't."

Insights

Was wir im Markt sehen.

Markteinblicke zu Hospitality, Tourismus und Hotel Tech in Südostasien — direkt aus Bangkok.

„Insights aus der südostasiatischen Hospitality-Branche, direkt von vor Ort. Wir schreiben über das, was wir tatsächlich beobachten — Marktentwicklungen, was für europäische Hospitality-Unternehmen wirklich funktioniert, und was nicht."

Thailand’s Hotel-Tech Gap: Why 16,500 Independent-Heavy Hotels Are the Region’s Best-Kept Growth Story

For hotel-tech companies competing in a saturated European market, Thailand's independent-heavy hotel landscape offers a large, underserved entry point - if they understand how to sell into it.

July 27, 2026

What we see in the market.

Was wir im Markt sehen.

Thailand’s Hotel-Tech Gap: Why 16,500 Independent-Heavy Hotels Are the Region’s Best-Kept Growth Story

Connecting European hospitality with Southeast Asia.

Die Brücke zwischen europäischer Hospitality und Südostasien.