From a hotelier family in Austria to the markets of Southeast Asia.
Ultsch Consult was built from two things — deep roots in European hospitality and daily presence in Southeast Asia.
Ultsch Consult is a consultancy, founded in 2025 and registered in Singapore, that helps European hotels, destinations and hotel-tech companies enter and grow in Southeast Asia. We work across three areas — Hospitality, Tourism and Hotel Tech — combining on-ground presence in Thailand, Vietnam, Malaysia and Singapore with a working understanding of how European companies operate.
Co-Founder & CEO
Florian Ultsch comes from a family with five generations of history in Austrian hospitality, including Boutiquehotel Schwarzer Adler and Adlers Hotel in Innsbruck, and Harry's Home Hotels & Apartments. He built his early career within that industry — learning the operational and financial realities of running a hotel firsthand.
In a leadership role within the group, he led its expansion from 4 to more than 18 properties across Austria, Germany and Switzerland — building strategies for new markets and new guest segments. That work brought him to Southeast Asia.
Today, Florian leads Ultsch Consult as founder and CEO, setting the company's strategy and representing its clients across Thailand, Vietnam, Malaysia and Singapore. He lives and works in Bangkok, and the relationships he has built in the region come from consistent presence — not from conference circuits.
"With Ultsch Consult, I combine what I know from European hospitality with the network we have built in Southeast Asia."
— Florian Ultsch
Co-Founder & CMO
Magdalena Ultsch leads marketing, communications and brand strategy at Ultsch Consult — from content strategy to PR to the company's digital presence. She builds Ultsch Consult's voice across both target markets: Europe and Southeast Asia.
Austrian by origin, she now lives with her family in Bangkok. That international path shapes how Ultsch Consult communicates — precise for a European audience, relevant for the Southeast Asian market.
She brings more than ten years of international communications experience across Austria, Germany, Italy and Australia. At Swarovski, she led global PR and crisis communication for one of Austria's best-known brands, including speechwriting for the CEO. She later ran her own communications agency for hospitality and retail clients, and today she also advises profitize, a hotel-finance-tech company, on marketing and brand — work that keeps her close to how European hotels actually operate.
"My job is making sure what Florian sees on the ground in Bangkok actually lands with a European hospitality audience — and the other way around."
— Magdalena Ultsch
Florian knows the market — the relationships, the decision-makers, the commercial logic on the ground. Magdalena makes sure that expertise lands — clear, credible and without detours. Together they form the operational and communicative backbone of Ultsch Consult.
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